Thursday, December 10, 2009

Tiger Woods

Like most of you, I'm tired of the whole Tiger Woods Meltdown series that apparently has taken the place of Sport Center on ESPN. But I now see that Tiger's actions have started to affect his sponsorship. Although each sponsors maintains that the following decisions were made long before Tiger's indiscretions, I don't buy it. ESPN has reported that Gatorade is dropping the Tiger Woods Focus drink. Of course the company says that the decision was not based on his extra-marital affairs...I don't buy it. Secondly the Swiss watch company Tag Heuer has announced that they will be removing images of Tiger Woods face plates from a series of expensive watches. They too say it had nothing to do with Tigers affair.

To me this Tiger Woods debacle is starting to remind me of the last two seasons of Lost, I did find this stuff to be interesting. I original thought that Tiger would suffer a little bit from his actions, but never this much. This morning on ESPN I saw a graphic that showed Tiger's fan approval rating, starting from 2007. In 07 Tiger had an 83% fan approval rating. One week ago his rating was at 56%. This morning his fan approval rating was 38%!! That's unbelievable. At one point in time this guy had a higher approval rating than President Obama! I also heard that Tiger has not had a prime time ad, meaning one of the many commercials he's featured in, since Nov. 29th!

I'm honestly shocked at the impact that this situation has had on Tiger and his professional career. Although I don't agree with the actions that Tiger took, I do believe that this personal matter shouldn't affect his professional life has much as it has. But than again, he has been portrayed as a perfect family man and husband. Looks like that worked out well Tiger.
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2 comments:

  1. The Tennis Prof ChroniclesDecember 11, 2009 at 9:38 PM

    I wrote on Twitter that I thought Tiger really didn't want to be married (maybe he thought it would be good for his "image"), and that what he really wanted was a nanny. I heard an interview that Dave Zirin gave on Keith Olbermann tonight, and he said that it is huge that Tiger has decided to step away from golf. He thinks Tiger might stay away for up to a year. That would be amazing, but I think he may need to do that if he is serious about saving his marriage.

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  2. Hokey's BlogDecember 16, 2009 at 1:57 AM

    That is a very interesting point you bring up Dr. Spencer. I wonder if he did get married just to have that image of a family man which would make him more marketable to consumers. That is the first I have heard the thing about Tigers approval rating, that is such a huge decrease and now I see Tiger may have taken HGH which is considered a performance enhancing drug. I tell you what, once an athlete messes up the media tries to find as much dirt on them as possible. I find that kind of sad and you almost feel bad for Tiger, but then again the guy still has billions of dollars and if he wanted to he could go to a private island and never be heard from again.
    Also I heard that Tigers father had more than one woman in his life and he may have cheated a few times as well. Makes you wonder if that rubbed off on Tiger.

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